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Essentials of Marketing 4/e

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780077098605

Format: Paperback (570 pages)
Publisher: McGraw-Hill Education
Published: 01 Dec 2001

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Marketing Management

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780077074203

Format: Hardcover (400 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Sep 1992
Other Format: Paperback

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Essentials of Marketing: Text and Cases

by Geoff Lancaster, Lester Massingham

ISBN 13: 9780077077280

Format: Hardcover (512 pages)
Publisher: McGraw-Hill Publishing Co.
Published: Jul 1993
Other Format: Paperback

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Mini Cases in Marketing (Marketing Series: Student)

by Lester Massingham, Geoffrey A. Lancaster

ISBN 13: 9780750601719

Format: Paperback (180 pages)
Publisher: Butterworth-Heinemann Ltd
Published: Mar 1991

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Essentials of Marketing: Text and Cases

by Geoff Lancaster,Lester Massingham

ISBN 13: 9780070841819

Format: Paperback (430 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jan 1988
Other Format: Hardcover

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Marketing Management

by Geoff Lancaster, Lester Massingham

ISBN 13: 9780077097523

Format: Paperback (456 pages)
Publisher: McGraw-Hill Inc.,US
Published: 01 Mar 2001
Other Format: Hardcover

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Essentials of Marketing Management

by Geoffrey Lancaster,Lester Massingham

ISBN 13: 9780415553476

Format: Paperback (552 pages)
Publisher: Routledge
Published: 10 Sep 2010

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Strategic Marketing Planning and Evaluation (Marketing in Action)

by Geoff Lancaster, Lester Massingham

ISBN 13: 9780749417840

Format: Paperback (160 pages)
Publisher: Kogan Page Ltd
Published: 27 Nov 1996

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Essentials of Marketing Management

by Geoff Lancaster,Lester Massingham

ISBN 13: 9781138038967

Format: Illustrated (474 pages)
Publisher: Routledge
Published: 30 Aug 2017

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